She is getting a Latte love.
A Brooklyn Cafe Shop owner feared she would leave business after learning a scheduled competitor to open the store next door-her tearful video went viral.
Rachel Nieves, co -owner of Williamsburg Cafe Buddies coffee, took on Tiktok to express her concerns about keeping her business in office due to the increase in rent and a Java competition that opens directly next door.
“It feels like you just can’t win, as little people can’t win,” she said in the tearful video, which scored over 6 million views within a few days.
“This inhaled,” she continued, adding that “coffee is my life” and part of its mission to keep the spirit of Porto Rican alive in Williamsburg, a historically Puerto Rican neighborhood.
Empathetic viewers heard her scream – and New Yorkers appeared at the door.
Tiktokkers pledged to stop until the next time they were in the neighborhood or city, while others promised to waver until the next morning to support small business. Videos posted online show a queue of clients who grab the block – even in the cast rain – in what is called “Tiktok effect”.
“To see many people down the block talking about Lattes Coquito in line, wanting to support Rachel and Taylor, it was simply amazing that people could gather so quickly and so enthusiastically for small businesses when they need help,” regularly told local residents and Buddies Cafe Gegltion Dowd.
“You are great. I’m coming to support, ”wrote the singer and local Brooklynite Joe Jonas, who posted a continuation the next day as he headed to grab a cup himself.
“Be a friend,” he said in the clip.
The post has reached Buddies Cafe for comment.
Now located in the 150 Grand Street, Nieves and its co -founder, husband Taylor Nawrocki, began friends as a coffee wheelchair during the pandemia before opening their brick and mortar coffee, building their entire business through the hard work and grit.
Coquito Latte of café became a viral hit – as noted in the New York Times profile for small businesses owners – and is once again reappearing as a drink of Du Jour, and is already selling.
In later online videos, Nieves expressed her extraordinary gratitude for the tricks of the supporters appearing on her door.
“I will continue to appear and work hard, and maybe a wonderful thing will come out of this,” Nieves said in a video on Wednesday.
“I mean, a wonderful thing has already come out of it. So many wonderful people have appeared and separated, and just thank you.”
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Image Source : nypost.com