When it comes to parenting style, Alexandra Rutkay took it in the bag.
Not wanting to give up the factory models for Frumpy Mommy Gear, The Upper East Sider dreamed of a stylist’s diaper carrier who is now giving her the life of her dreams.
“We just made seven figures,” told The Post Rutkay, 41, married to Mother and founder of the brand Posh Baby Bag, Citymouse.
Rutkay and husband David, who recently left his six -figure work in luxury car sales to serve as Citymouse operations manager, led their genuine mother and pop store from their two -bedroom residence.
Coupleifti pays themselves about 18% of total profits – re -investing the rest back into Biz. They have sold more than 10,000 bags this year alone.
“We do everything from our apartment,” said Rutkay, who doubles as a cosmetics artist for the star of “Law and Order: SVU” Mariska Hargitay.
“We stock shares here, we pack orders here,” she laughed. “We are surrounded by bags.”
Rutkay is one of the growing number of entrepreneurial spirits that begin side hasten to keep in the financial sea in the face of inflation, with egg prices and the cost of living in a continuous climb.
A March 2025 study by Academiced, an online education center, found that 52% of US millennia, workers aged 26 to 41, received at least one additional job to supplement their income among the economy in difficulty.
But for Rutkay, Hawking Hawte bags in modish mamas is a love work.
“Most mothers want to recover a sense of themselves, a sense of their style,” said the parent of a 5-year-old boy whose name she asked to be held. “And everyone needs a good functional bag.”
Its city city cross is a shiny, elegant carrier made of regenerated nylon-recycled couture quality, used by fashion houses like Gucci and Prada.
It rises as a gentle alternative to those summer-indecisive bottle bags-and as a budget-friendly substitute for $ 20,000 donated by Bougie Birkin’s mothers.
On the contrary, $ 79 Rutkay’s accessories offers ladies in motion a ram with affordable pizzaze while the baby is in retiring.
Her hot craving, which she said, often sells at the Tiktok-Virtual Social Medium-Tergu shop containing a 13-inch, 3-inch and 8-inch wire-wire bag.
Baganta comes with a designer strap, a changing sheet, a key rope, a elastic bottle or a soft cup holder, a mesh sharing pocket for diapers – and electronic games for adult credit cards.
“It can carry up to eight newborn diapers and three of the larger -size diapers – it can even hold a full bottle of wine,” Qauu rutkay, which had no previous experience in building fashion before debuting at the end of 2022.
For Rutkay, the luxurious look of the bag was born of the “necessity and disappointment” before a family walk. When the brunette could not squeeze all the needs of her son of Toddler in a bucket of Louis Vuitton bucket, a lamp on her head.
“I stood in front of my closet and thought,“ Why are there no cute bags that functions like diaper bags? “” Kujtiu rutkay.
With only a napkin, a pen and a bright idea, it made the prototype, then paid foreign manufacturers $ 36,000 to turn its dream bag into a reality.
Citymouse’s seed money was Cash Rutkay had made from the sale of online t-shirt models during the pandemia-a mini-driving that would begin shortly after discovering she had cancer.
“I was diagnosed with sarcoma, a rare stage 3 cancer, in May 2020,” Rutkay said. At the time, she would simply welcome her baby that briefly.
“I went through surgeries, chemotherapy, radiation,” Rutkay explained. “It was the worst thing I had ever passed.”
Now without cancer, she credits life -threatening experience as well as her son, giving her the courage to pursue her goals.
“I would do [previously] Sworn in entrepreneurship, but there is this thing called post-traumatic growth, “Rutkay said, referring to the positive psychological changes that can occur as one overcomes a major challenge.
“She removed a lot of my self-making,” added tycoon-in-training. “The survival of cancer makes me not care about what people think.
“I have a precious life and I wanted to build something with an inheritance for my son,” she continued. “I hope my journey will learn that everything is possible.”
It is a message that the mother also wants her side hustlers (or police officers) to get to the heart.
“I really hope people are inspired by my story,” Rutkay said. “I’m no one special. I just went for it, and they can also.”
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Image Source : nypost.com